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Proposition 63 Final Weeks
Message from Darrell Steinberg
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Assemblyman Darrell Steinberg |
You can feel it in the air.
Positive energy for Prop 63 is spreading, and we're getting closer to making
mental health history on November 2. The Campaign for Mental Health is strong,
it continues to raise important funds, and it is reaching voters across the
state. Thanks for continuing to support us.
Just a few weeks from now, Californians will vote in a pivotal election with a
crowded ballot. Some of the other initiatives have been higher-profile and more
controversial, but our most crucial period is still ahead of us. We are
conducting large mailings, like the
drive for early voters,
and purchasing important television advertising across the state. We aim to
reach as many voters as possible with the message of this campaign.
Later this week, you'll hear more
about the strength of Prop 63 and learn how you can support the final phase of
the campaign. Today, though, we're like to share a cautionary story of another
tax-related campaign, similar to ours, that was overtaken and defeated as a
result of last-minute opposition funding. It's important to understand that
our stiffest test may come at any time.
Prop 63 is your initiative, and
your enthusiasm is the reason we are where we are today. The more I travel
around the state, the more proud I am of this initiative and the people it was
created to help. I look forward to meeting many more of you, and to celebrating
victory on November 2.
Have a good week,
Darrell Steinberg, Assembly Member, 9th District
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Thanks to your hard work and support, Prop 63 is in a
strong position to win. With the campaign plan we have in place, we
are confident that we can win.
 | We are ahead in all polls, public and private.
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| We have just purchased $1 million in TV spots, with more to
come.
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| We have sent 500,000 pieces of Yes on 63 mail to early absentee
voters.
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| We have an active statewide campaign, getting into the press,
hosting events, and raising much-needed money.
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| And much more. |
But we have more work to do to ensure victory, which is why we are
writing you today.
There is one serious threat to winning Prop 63. Our
opposition could purchase significant TV advertising time in the final
days or weeks of the campaign, giving us very little time to respond
with additional advertising or a response to their messages.
Frankly, a late TV ad campaign may be the only way they can defeat
Prop 63 -- our opponents know this, and we know it, too. The fact that
opponents have not yet publicly disclosed having significant campaign
cash does not mean they do not have money pledged. Their smartest
strategy would be to hide that money as long as possible, and pour it
in at the last minute.
To counter this threat, we are launching
Prop 63 Rapid Responders, and we are asking you to sign up today.
Rapid Responders pledge to donate online within 24 hours of a
significant, threatening TV ad buy by opponents of Prop 63. That's it
- it takes less than one minute to sign up, but this rapid response
could make the difference between the success or failure of Prop 63.
Click here to sign up to be a Rapid Responder >>
Our goal is to sign up 3,000 Rapid Responders by October 15 and to
have 5,000 pledged by October 22. Rapid Responders will be the very
first to get notice from the Prop 63 campaign when we see threatening
activity by our opponents. With these kinds of numbers, we can
immediately counter the distortions put out by our opponents, by
producing new spots and/or adding considerably to our own advertising
purchases.
We are watching what our opponents are doing very closely. There is
reason to be concerned about what they might do. Just yesterday a
Sacramento Bee article quoted the president of the Howard Jarvis
Taxpayers Association as saying "Proposition 63 is 'special interest
legislation." He also vowed that Prop 63 will face "significant
opposition" in the final days of the campaign.
As you can imagine, we're concerned about what the final statement
might mean. Sign up as a Rapid Responder today, so that IF
our opponents go on TV we are more than ready to meet the challenge.
Click here to sign up to be a Rapid Responder >>
Gratefully,
Bill Zimmerman, Proposition 63 Campaign Manager
Darrell Steinberg, Assembly Member, 9th District
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Last Updated on
10/09/04
webmaster@namiscc.org
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